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25 Years of Communications Excellence |
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For more than 25 years, small firms and Fortune 500 corporations have been calling on MRC Medical Communications for creative and effective solutions to communications challenges in advertising, marketing, public relations and training. Our in-house team of professionals will partner with you to create solutions for corporate, technical, product and sales training across diverse healthcare areas.
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Custom Training Design & Production |
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Services |
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MRC specializes in designing, developing, and producing content that is specific to your organization. Throughout the design and development of your custom training program, MRC applies proven Adult Learning Principles to create engaging and interactive programs that bring your content to life.
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The results of a thorough analysis will drive the design and end in a blueprint for the development of your training program. The blueprint contains five key milestones:
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Entry behaviors (minimum requirements or prerequisites that the learner must meet) |
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Learning objectives (tasks that the learner must be able to perform, and how well the tasks must be performed) |
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Learning steps (performance steps) |
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Performance test (measurement that the tasks can be performed to the established standard) |
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Structure and sequence (content outline) |
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MRC’s instructional designers elaborate and build on the learning objectives shown in the design by researching the content, gathering all resources, and working with your subject experts to develop the custom materials. MRC will create the learning content, activities, visual aids, scripts, storyboards, and/or job aids. We practice a collaborative development process in which your subject experts participate in the review and approval of the draft and final materials. The instructional design and programming staff work together to produce any technology-based learning solutions. In fact, some of our clients provide us with their design and our programming staff produces the program for them. As a final development step, MRC will pilot or test the final materials to validate course content.
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Whether you need design, development, or programming support, MRC offers a full range of services to help you with your custom content. MRC knows that it is important for you to have control with the course content after it is developed. With that in mind, we always develop your program with adaptable software and by applying your specifications. We work within your budget and time frame.
MRC deploys your content in one of several formats, or uses multiple formats for a blended solution which may include:
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Instructor-Led Training (ILT) (Workshops) |
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Web-Based Training on Flash, Quick Time, Windows Media or MP4. (WBT) |
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Computer-Based Training (CBT) |
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Mobile Training (iPod & PDA) |
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DVD, High Def & Video-Based Training |
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Video Sharing sites such as YouTube |
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Social Networking Environment Page Creation for MySpace, Facebook, Twitter, Linkedin |
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Rich Media Webpage Creation, Content, e-Commerce |
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Virtual, Online Classroom Training Webinars |
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Performance Support Materials (Manuals, Job Aids, Tutorials, Simulations) |
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For multilingual training programs, MRC can manage the language translation and localization process for you.
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“There was virtually no learning curve. You came in, quickly learning the system on your own and produced a winning learning program”.
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Jacob M. Shannon
Merck & Co. |
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“You are really easy to work with. The project was turnkey, it was on-time and on budget. Thank you! |
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Kristin Rasmussen
Stryker Corporation |
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