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| Eclipse Enterprise Software Solutions Launch |
| Client: |
| Eclipse |
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| Project: |
| Enterprise Software Solutions Launch |
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| Challenge: |
| Our objective was to make Eclipse a major player in the Distribution Management arena. |
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| Solution: |
| To establish Eclipse as a major player in the distribution management market, MRC Medical leveraged their strength of providing the leading robust enterprise software solution available in our communications strategy. Our campaign urged wholesale distributors to take a closer look at Eclipse. With this campaign, their target audience would experience their robust system as well as understand that it was a system made by wholesalers for wholesalers. MRC Medicals strategic plan advertising, public relations and direct mail campaign paid off, growing the Eclipse business to be included among the top three providers in the market from a much lesser market position. |
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