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| Proximity Workstation Postcard |
| Client: |
| Proximity Systems |
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| Project: |
| Workstation Postcard |
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| Challenge: |
| Build tradeshow traffic. |
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| Solution: |
This campaign's objective is to communicate the advantage of purchasing a "Proximity WorkStation" to clinicians, IT and administrators. So MRC Medical created a postcard template with three bullet points that speaks to each target audience member, as one element of the campaign.
MRC wanted the audience to know that Proximity listens to their customers and understands what they're facing today: escalating costs, a shortage of clinical staff, regulatory requirements and shrinking reimbursements.
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