| TRUMPF iLED Oversized Postcard |
| Client: |
| TRUMPF Medical Systems |
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| Project: |
| Healthcare Advertising Award Winner |
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| Challenge: |
| To introduce the worlds first LED surgical light to the US market. |
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| Solution: |
MRC Medical raised product awareness by creating the "Every Other Surgical lLght is Obsolete" campaign positioning the iLED as the only LED surgical light available on the market.
This direct mail and product ad campaign won numerous national and international awards.
Corporate sales rose about 30% expanding its presence as a major surgical product innovator.
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