 |
|
|
|
 |
View Other Images |
|
|
| Trumpf Complete Patient Mgt. Brand Strategy |
| Client: |
| TRUMPF Medical Systems |
|
| Project: |
| Corporate Brand Strategy |
|
| Challenge: |
Develop a distinctive corporate brand strategy that communicates TRUMPFs commitment to both product innovation, leadership and their customers.
|
|
| Solution: |
MRC Medical, through strategic development and brand execution provided TRUMPF Medical Systems with on-target branding that cannot be appropriated by any other provider. Not just a logo or visual design, MRC Medical developed a unique corporate personality and program offerings.
To communicate TRUMPFs technology solutions and commitment to their customers, MRC Medical developed the TRUMPF Complete Patient Management Concept. (SM). Combining integrated medical systems and quality care consulting, establishing TRUMPF Medical Systems as the only patient care-focused technology manufacturer. TRUMPFs personality was established through the combination of a corporate spokesperson, the You and Your Patient are our Highest Priority ad campaign and public relations effort and their new corporate tagline, The Operative Word (SM).
Taking nature as a role model, the heliconia flower stands for perfection and evolution, this is what TRUMPF is committed to in medicine, Innovation for Patient Care.
|
| |
|
|
| |
|
|
|
|
|
|
|
.bmp)
