| Fold-out Direct Mail Program |
| Client: |
| Eclipse |
 |
| Project: |
| Fold-out Direct Mail Program |
|
| Challenge: |
| Eclipse was looking to refocus its attention on re-branding itself and breaking into new markets. |
|
| Solution: |
Eclipse planned to roll out its new GUI solution to its users and potential customers. Recognizing this launch as a key opportunity to expand its positioning, Eclipse asked MRC Medical to bring its message to a broader audience. MRCs strategy was to position Eclipse as a leader in enterprise software solutions, ensure potential customers understand their robust applications. This direct mail program was one element of a 12-month strategic marketing plan developed to accomplish this objective.
|
| |
