Health Care Software, Inc. is celebrating its 40th Anniversary. To mark the milestone, the clinical and financial software leader turned to its long-time agency MRC Medical Communications. “Recognizing the importance of the occasion we didn’t feel that a single event would do it justice,” said Susan Rector, MRC Medical’s Director of Business Development. “What we developed was an 18-month campaign built on HCS’s strengths and emphasizes their customized solutions and personal service for Long Term Care and Acute Care hospitals.”
The new campaign which breaks at the end of April 2009 integrates various media and live events to recognize HCS associates and clients. Among the planned activities are the introduction of a new anniversary logo; employee spotlights on industry best practices appearing on the HCS website; a feature article on HCS’ 40 year history with a look toward the future of software development; an employee gala celebration; a video presentation and an “open house”.
About MRC Medical Communications, Inc.
An integrated Marketing, Advertising, Public Relations and Training organization, MRC Medical Communications offers strategic planning & consulting, branding and program implementation services. Its clients include global leaders in medical device manufacturing, sales and support; bioscience and pharmaceutical companies and healthcare providers. The company’s services are designed to help clients generate demand for products and services, increase sales performance, penetrate new markets and achieve revenue growth.
About Health Care Software, Inc.
HCS has been exclusively dedicated to providing information technology for healthcare providers since 1969. The HCS product, INTERACTANT, is a series of integrated clinical and financial applications meeting the needs of facilities across the continuum of care, including long-term acute care, inpatient, outpatient, skilled nursing and rehabilitation.