Emerson, NJ: MRC Medical Communications, a diversified marketing consulting and production company, has been recognized among the nation's top healthcare marketing professionals in the 2010 Aster Awards. The company won a Silver in the Direct Mail category for a piece developed on behalf of long-time client TRUMPF Medical Systems, Inc. of Charleston, South Carolina.
In its 16th year, the Aster Awards is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. The quality of this year's entries went well beyond the judges' expectations," said Melinda R. Lucas, Aster Awards Program Coordinator. Those entries, totaling more than 3,000, were received from the United States, Canada and South America. The judges, a diverse panel of healthcare marketing professionals, evaluate each entry based on: creativity, layout/design, typography, production, quality & overall effectiveness. MRC Medical's winning entry "Innovation, safety, efficiency for better patient care" -is a 9" x 9" piece that progressively opens to 27" x 27" with a panel dedicated to each of TRUMPFs industry-leading product lines for the operating room, critical care and trauma environments. The piece is designed to mail "as is" or can accommodate the addition of a CD or DVD. "TRUMPF gave us a great deal of latitude in developing this piece and we felt we had achieved all their objectives in the final product," said MRC Medical Creative Director, Dave Rector. "We greatly appreciate TRUMPF's ongoing confidence and are gratified that the Aster judges agreed that the final piece was worthy of such high recognition." "MRC Medical has been a vital part of TRUMPF Medical's overall marketing activities for quite a few years," said Steve Palmer, TRUMPF's Director of Marketing. "They have integrated well within or organization, especially our sales and marketing teams." Palmer continued noting the fold-out direct mail piece spoke directly to why TRUMPF Medical is one of the fastest growing capital medical equipment companies within its market space. Aster is Agency's 52nd Award The Aster win is MRC's 52nd award for creative and production excellence in various national and international competitions including the Healthcare Advertising Awards, the Telly Awards and the Summit Awards. The company has been previously recognized for achievements in writing, advertising, direct mail, collateral print design, video production, website development and tradeshow exhibit design. About MRC Medical Communications, Inc. An integrated Marketing, Advertising, Public Relations and Training organization, MRC Medical Communications offers strategic planning & consulting, branding and program implementation services. Its clients include global leaders in medical device manufacturing, sales and support; bioscience, pharmaceutical and medical software companies, as well as healthcare providers. The company's services are designed to help clients generate demand for products and services, increase sales performance, penetrate new markets and achieve revenue growth. About TRUMPF Medical Systems Combining a 90-year heritage of precision German engineering with the latest in advanced technology, TRUMPF Medical Systems, Inc., provides innovative patient care and efficiency solutions to medical facilities across the United States and Canada. Headquartered in Charleston, South Carolina, the company's integrated product lines include: market-leading LED surgical lights; ceiling-mounted Equipment Management Systems; a full-line of modular, mobile surgical tables and systems and innovative no-lift patient transport solutions. TRUMPF Medical Systems, Inc. is the US subsidiary of the TRUMPF Medizin Systeme business division of the TRUMPF Group. In addition to the United States, TRUMPF Medizin Systeme has subsidiaries in Great Britain, France, Italy, China and Singapore. Overall sales for the TRUMPF Group exceeded $2.28 billion in Fiscal 2008/2009. |