Emerson, NJ - To celebrate the start of 2010, MRC Medical Communications, a full service strategic marketing communications firm, has launched an interactive, online contest allowing healthcare marketers worldwide to exercise their creativity and have a chance to win their choice of prizes - all while raising funds for charity.
Participants, visiting the company website at www.mrcmedical.net, are challenged to come up with their best headline or caption for any of 3 intriguing hospital-themed pictures. The winner of the contest will have his or her choice of an Apple iPhone 3GS, Garmin GPS or a Barnes & Noble Nook. All participants will also be entered in a random drawing for another winners choice prize. MRC Medical will donate $1.00 for each entry to Give Kids the World, a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. In 2009 GKTW was selected as MRC Medicals designated charity, www.firstgiving.com/mrcmedicalcommunications.
Contest participants can enter once by going directly to the companys website. Those participants wanting to play more than once can do so by either becoming a Fan of MRC Medical on Facebook or by following the company on Twitter.
MRC Medical is promoting the contest, which runs until March 17th 2010, through a combined public relations, online marketing and social media campaign.
This program is one way to bring the healthcare marketing community together in a fun relaxing way, said MRC Medicals Director of New Business Development, Susan Rector. We hope providing healthcare marketers with a break from their daily routine and a chance to stretch their creative muscles will be fun and enjoyable while raising money for a worthwhile cause.
While visiting the site, marketers will also have the opportunity to explore MRC Medicals approach to integrated marketing and brand development. 2009 has been a year like no other, said Rector. More than ever before the economy has forced everyone to evaluate how to connect with their customers and how to use all media - spending budgets wisely.
The shift has contributed to medical marketers turning to social media in increasing numbers. More patients are searching the internet for doctors and hospitals via search engines and social media. According to Rector this means Pharmaceutical, Biotechnology and Medical Device companies must embrace the ability to offer an integrated set of online marketing programs, customer service portals, relationship management social networking and educational tools.
As we see it, the combination of the internet coupled with affordable production has led to an ever-expanding resource allowing our customers to engage, inform and even entertain, said Rector. Marketing budgets are shifting to a real-time, online marketing spend and production needs to get done faster. MRC Medical is able to provide our clients with new and inventive ways to connect with customers, constantly adjusting messages, in a quick production timeframe.
MRC Medical strives to develop new solutions to challenges faced by todays healthcare marketers. Our multi-disciplinary experience and dedication to innovative solutions help our clients make their brands more visible in a fast moving world, she concluded.
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About MRC Medical Communications, Inc.
An integrated Marketing, Advertising, Public Relations and Training organization, MRC Medical Communications offers strategic planning & consulting, branding and program implementation services. Its clients include global leaders in medical device manufacturing, sales and support; bioscience and pharmaceutical companies and healthcare providers. The companys services are designed to help clients generate demand for products and services, increase sales performance, penetrate new markets and achieve revenue growth.
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