Emerson, NJ - MRC Medical Communications, Inc. has launched a new YouTube channel for long-time client TRUMPF Medical Systems, Inc. The new channel, www.youtube.com/user/TRUMPFmed, will feature product information and educational videos on TRUMPF’s innovative Operating Room and Critical Care products. The initial content, including a corporate overview and two product videos, was written and produced by MRC Medical principal Dave Rector. 

An Efficient Tool for Sharing Information
 “We see this as a highly efficient tool allowing our sales team to share product information with our prospective customers quickly and economically,” said TRUMPF CEO Andy Reding. “TRUMPF will continue to work with MRC Medical to create content for hospital clinicians, equipment managers and healthcare architects,” said Reding.

The growing corporate use of YouTube, according to Rector, is thanks to three factors. “First, YouTube provides a vast potential audience – far greater than a client could expect to have visit its own company-focused site,” he said. “Second, YouTube affords an economical means of distribution and finally it allows company sales representatives to instantly share content links with prospective customers in a neutral environment, separate from the company website.”

Helping Clients Communicate More Efficiently
“YouTube channels, as well as social media outlets, are part of MRC’s latest strategic approach to help clients communicate more efficiently with their customers and potential customers,” according to MRC Director of Business Development Susan Rector. “In addition, the same content shown on YouTube can also appear on a company’s website, be distributed via e-mail or DVD and used in sales presentations, thereby improving the client’s ROI,” she added.

MRC has produced more than 500 highly effective corporate videos, TV spots and multimedia programs over the last 26 years for medical and non-medical clients including ADT, Volvo, Sony, Merck, Stryker Instruments, Olympus Medical, Maquet and TRUMPF. MRC has been honored with more than 60 national awards for creative, writing and production excellence.

To find out more about building a corporate YouTube channel, contact Dave Rector at daver@mrcmedical.net or call 1-201-406-9471.

About MRC Medical Communications, Inc.
An integrated Marketing, Advertising, Public Relations and Training organization, MRC Medical Communications offers strategic planning & consulting, branding and program implementation services. Its clients include global leaders in medical device manufacturing, sales and support; bioscience and pharmaceutical companies and healthcare providers. The company’s services are designed to help clients generate demand for products and services, increase sales performance, penetrate new markets and achieve revenue growth.

 About TRUMPF Medical Systems, Inc.
Combining a 90-year heritage of precision German engineering with the latest in advanced technology, TRUMPF Medical Systems, Inc., provides innovative patient care and efficiency solutions to medical facilities across the United States and Canada. Headquartered in Charleston, South Carolina, the company’s integrated product lines include: market-leading LED surgical lights; ceiling-mounted Equipment Management Systems; a full-line of modular, mobile surgical tables and systems and innovative no-lift patient transport solutions. TRUMPF Medical Systems, Inc. is the US subsidiary of the TRUMPF Medizin Systeme business division of the TRUMPF Group. In addition to the United States, TRUMPF Medizin Systeme has subsidiaries in Great Britain, France, Italy, China and Singapore.  Overall sales for the TRUMPF Group exceeded $3.15 billion in Fiscal 2007/2008.