MRC Signs Two to Kick-Off 2016January 25, 2016

January 25, 2016, Emerson, NJ – What does a leading innovator in healthcare construction, based out of Texas, have in common with a Virginia-based start-up in infection prevention? Both companies have named New Jersey’s MRC Medical Communications, a leading healthcare marketing strategy and communications firm, as their new agency to kick-off 2016.

Advanced Ultra Violet Systems (AUVS) based in Virginia and Walters Healthcare Resources (WHR) of Palmer, Texas each tapped MRC Medical for their diverse list of traditional and digital marketing services, as well as their track record of partnering with healthcare companies to help them grow.

“I worked with MRC Medical while at a previous company and knew they had the right combination of services we needed to launch AUVS,” says company principal Jim Psihas. AUVS will introduce an Ultra Violet device designed as an in-room solution to tackle the $45-Billion Hospital Acquired Infection problem. Initial assignments for AUVS include its corporate identity development, Public Relations, company literature, video and website. All these services are provided by MRC Medical’s in-house creative and production teams.

Mark Walters, founder and CEO of Walters Healthcare Resources which has handled more than 600 OR renovation projects for healthcare providers across the country, says MRC will provide the focus on marketing they need. “Bringing the MRC team on as part of our team means we can focus our efforts on the development and implementation of our innovation construction products, while knowing the marketing of our business is in very capable hands,” says Walters. Public Relations, a redesign of WHR’s four websites and tradeshow work top the list of the first projects MRC will handle for WHR.

“As a company moving into our 4th decade we continue to look for not only quality companies but quality people to represent,” says MRC President Dave Rector. “With AUVS and WHR we couldn’t ask for more innovative products backed by smarter people with a high degree of integrity. I truly look forward to every exchange with both Jim’s and Mark’s teams.”

A Market Leader and a Technology Start-Up

WHR is the leader in operating room construction and renovation, offering numerous services for facility upgrades, plus reliable, turnkey project management. Architects, contractors, hospitals, and facility managers turn to WHR for proven quality, clinical and construction expertise and cost-saving efficiencies. Today, the company’s knowledge of OR construction management needs extends to medical products, including the patent-pending Snap-SealTM Containment System, and the IN-DAPTTM Ceiling System.

AUVS, a high tech start-up, has the advantage of having one of its industry’s leading experts serving as its Chief Technology Officer. Dr. Wayne Clark is considered by many to be the foremost expert on UV applications. Using technology proven by the disinfecting robots that many facilities are turning to, AUVS’s solution concentrates its efforts on what are known as high touch points – items frequently handled in a patient room – which are a leading cause of the spread of contaminants including MRSA and C-Diff. 

“We have great clients with innovative solutions and that motivates our team to match their innovation and quality with our marketing solutions,” says Rector. “We’re looking forward to exceeding their expectations.”

About MRC Medical Communications

MRC Medical Communications is a leading Marketing, Advertising, Public Relations and Training organization providing market research, strategic consulting, branding, creative execution and lead generation services. The firm has been honored with more than 70 awards for creative and production excellence. MRC’s clients include global leaders in medical device manufacturing, sales and support; bioscience, pharmaceutical and medical software companies, as well as healthcare providers. The company’s services are designed to help clients enhance brand image, generate demand for products and services, increase sales performance, penetrate new markets and achieve revenue growth.

For Further information Contact:
Susan Rector at 201-290-8756